Every business now is trying to have their presence online. They don’t only want people to just know what they do. They want people to be able to carry out transactions online and getting instant value on their platform. It’s an era of convenience and business are updating on a regular basis to stay competitive.
Consumers by their usual nature have brand preference and loyalty. For payment gateway, many factors are responsible for customer preference. Customers often begins transaction for a product of choice online but abandon it halfway to the cart.
Some consumers prefer to see a certain payment gateway before they can be confident to enter their payment information while others will reject a payment gateway for another due to its complicated interface. Too many redirection of a payment gateway may just make the customer abandon their goods in the cart.
Like every other sector, the payment gateways are becoming very competitive. A number of them have come very strong in the industry lately. However competitive the market has become, the market leader is not leaving room for chances as they constantly in touch with their targets.
The new entrants and the challenging brands needs to keep their game in check. Customers’ needs to be aware of their presence. It may not do so well for customers to find out about them at the point of effecting transactions. The brands must make it a duty to make their presence known to their prospective target audience. This way there will be no surprise.
In the e-commerce business in Nigeria today, two notable payment gateway have come out strong and they are actually taking everyone by surprise with their readiness for innovations. Merchants and Consumers needs to look out for Remita and Paystack payment gateway.
Remita is a multi-channel funds collection platform that supports all types of Biller organizations. It can be deployed for multipurpose transactions.
Remita presents you with a “Push” and a “Pull” model to receive funds. The Push model empowers you to push an e-Invoice to your payers to empower them to pay you easily electronically.
The “Pull” model empowers your payers to either visit your website and click a “Remita-Pay-Now” button or select you as a beneficiary at remita.net. Either way, they would be requested to complete a pre-defined form requesting for their details before proceeding to pay you easily electronically.
Paystack is a payments platform that makes the online payments process seamless for both the consumers and the businesses they are trying to pay. They make it easy for merchants to accept credit and debit card payments online from customers.
Consumers do not need to sign up to use Paystack, all that is required is a Mastercard, Visa or Verve debit card to pay on Paystack merchant sites. Merchants on the other hand are required to sign up. The initial sign up process takes only a few seconds to complete, afterwards merchants/developers get instant access to test Paystack’s environment and APIs on the go.